Add your input
A destination URL and your campaign labels.
Code drawer
UTM campaign URL builder
Create an analytics-ready campaign link without manual query-string editing.
Privacy built inYour work stays with you
Tagged URL
Your campaign URL will preserve existing query parameters.
Your work stays private in your browser while you use this tool.
What does utm campaign url builder do?
Add utm_source, utm_medium, and utm_campaign plus optional utm_term and utm_content to an absolute HTTP or HTTPS destination while retaining unrelated query parameters.
- Input
- A destination URL and your campaign labels.
- Result
- A complete UTM-tagged URL.
- Price
- Free
- Account
- Not required
How to use utm campaign url builder
Choose your settings
Create an analytics-ready campaign link without manual query-string editing.
Save or copy
A complete UTM-tagged URL.
A practical tip
Use a documented lowercase naming convention so campaign reports stay grouped correctly.
When to use utm campaign url builder
Create a tagged link for a newsletter call to action using a consistent campaign name.
Distinguish two creative placements with utm_content while keeping source and medium stable.
Update UTM values on a destination that already contains a referral or product query parameter.
Worked example
A concrete utm campaign url builder example
- Input
- https://example.com/pricing?ref=nav
- Settings
- source newsletter, medium email, campaign august-launch, content hero; term left blank
- Result
- https://example.com/pricing?ref=nav&utm_source=newsletter&utm_medium=email&utm_campaign=august-launch&utm_content=hero
What to expect
How it works
The destination is parsed with the browser URL API and restricted to http: or https:. Source, medium, and campaign must contain non-whitespace text. URLSearchParams sets each non-empty campaign value, deletes an optional field when blank, percent-encodes as needed, and preserves other parameters.
Know before using
Limits and edge cases
- The builder does not shorten links, test the destination, guarantee that an analytics property records the visit, or enforce a campaign naming taxonomy.
- Existing parameters with the same UTM names are replaced. Case, spelling, and whitespace differences can still fragment reporting because the tool trims values but does not normalize them.
Standards and sources
Common questions
UTM campaign URL builder FAQ
Is utm campaign url builder free to use?
Yes. UTM campaign URL builder is free to use.
Does utm campaign url builder keep my work private?
Yes. Your work stays private while you use the tool — nothing you enter is uploaded.
What happens to query parameters already on the destination?
Unrelated parameters remain. An existing utm_source, utm_medium, utm_campaign, utm_term, or utm_content is replaced by the corresponding entered value, or removed when an optional field is blank.
Why are source, medium, and campaign required?
They provide the core campaign attribution dimensions this builder is designed to create. Term and content are optional refinements for keywords or creative variants.